At Maximeyes we believe in finding solutions to energy problems. We also believe that business value and social impact can go hand in hand and we are passionate and committed to using our business as a force for good.
You help us save lives. We’ll help your business thrive
We launched the Fuel the Change initiative to help low-income families out of fuel poverty. We set ourselves a goal of helping to lift 1,000 homes out of fuel-poverty and achieved this eighteen months earlier than its 2020 target, with projects in the UK and Africa.
How does it work?
For every 10 GWh of energy supplied through Fuel the Change, Maximeyes will improve the lives of one UK household by taking them out of fuel poverty.
Aside from gaining access to our industry-leading energy support and services, for no extra cost your business can receive:
✔ The reward of knowing you have made a positive difference
✔ Opportunity to generate free, brand-enhancing marketing and PR messages
✔ An annual report showing the progress made
✔ Support to advance your Corporate Social Responsibility objectives
Business is at the heart of everything that changes society
Baroness Sandip Verma, former Energy Minister, a vocal supporter of the Fuel the Change initiative summed up the action for business in a strong and passionate statement:
“If collectively we can’t change the lives of a thousand people then there is really something wrong in the way we see our own corporate social responsibility. Let’s come together and let’s not think that we can’t make a difference because I know we can.”
Fuel the change frequently asked questions
Q: What is Fuel Poverty?
A: Fuel poverty is a term used to describe households who are unable to keep their homes adequately heated in winter, resulting in suffering, illness and in thousands of people dying from living in a cold home. Households living in fuel poverty face the dire choice between heating their homes in winter and meeting other basic needs such as eating. Fuel poverty is directly responsible for the deaths of thousands of people across the UK, it is also linked depression, mental health and with many chronic illnesses. It also has a significant impact on children’s health and their educational attainment.
Q: What is the purpose of the Fuel The Change initiative?
A: Through this initiative we aim to provide benefit to your business while helping to save lives – thus finding a synergy between business and social value. We call it the virtuous cycle.
Q: What is fuel poverty?
A: Fuel poverty is a term used to describe households who are unable to keep their homes adequately heated in winter, resulting in suffering, illness and in thousands of people dying from living in a cold home. See here for more information.
Q: What does fuel poverty do?
A: Households living in fuel poverty face the dire choice between heating their homes in winter and meeting other basic needs such as eating. Fuel poverty is directly responsible for the deaths of thousands of people across the UK, it is also linked depression, mental health and with many chronic illnesses. It also has a significant impact on children’s health and their educational attainment.
Q: Who is affected by fuel poverty?
A: It is estimated that fuel poverty affects over 4 million UK households – roughly 15.% of all households. You can learn more about fuel poverty here.
Q: What does GWh of energy mean?
A: GWh stands for Giga Watt per hour and is a measurement of electrical energy. 60-watt light bulbs use 60 watts. A GWh is the same as 1,000,000,000 watts.
Q: How much is 10GWh?
A: It’s comparable to the same energy required to power and heat 10 hotels.
Q: What sort of measures will you take?
A: We will work with public bodies to identify households most in need and take steps to install sustainable solutions such as solar panels and battery storage. The aim is to create as much self sufficiency and grid independence as we can.
Think Different: Fuel the Change
“Step by step, inch by inch. We can make a difference.”
Article by Shamir Jiwa, CEO maximeyes group
Fuel the change is about innovation, challenging the norm and thinking differently. Almost 2.5 million people in our country suffer from an inability to heat their homes during winter. 9,000 people die every year because of fuel poverty. We find it totally unacceptable that in the 21st century, in a country that is seen as one of the most advanced and successful economies in the world, we have thousands of young families risking their lives because they have to make a decision whether to eat or heat their home.
I believe that with the Fuel the Change, we have now found a path to creating a better future for these people.
Calling on businesses to join forces
The idea is simple: For every 10GWh of energy managed through this initiative, we help lift one UK household out of fuel poverty. We are calling on businesses around the country to help us with our initiative. We want to create a ripple effect where businesses start to see and understand that there actually is a triple win here, for business, for their customers and for society. People need to start to think in that mind frame, that social impact is not a cost, it’s an opportunity. Companies will receive the best prices for their utilities; they will experience extraordinary customer service from one of the best consultancies in the country, they will add value to their Corporate Social Responsibility – all while helping to save people’s lives. Everybody is a winner.
We have already put the funds in motion for 4 households and those are going to be directed to four of the most vulnerable people that may not make it through next winter. 2 projects have already been completed with the support from the Foundations Independent Living Trust: “Mrs S said, without maximeyes assisting with paying for the work, she would not have been able to get the problem fixed and that had caused her to feel worried and anxious. She now feels happier and much safer in her home. Mrs S is pleased she now has running hot water and heating in her home again.”
5,000 homes out of fuel poverty by 2025
“We are delighted that the Maximeyes Group has reached its target 18 months early, and this is not the end of the project” enthuses Shamir, “In the UK more housing associations are seeing the benefits of the solar and battery combination and we are not going to stop here. We have set a new goal of 5000 homes out of ‘fuel poverty’ by the end of 2025. We want energy to be available, affordable and sustainable for everyone.”